One thing that we always try to mention to our new customers is that: the stores who are most successful with online sales, are the ones that promote. Your online sales will build year after year only if your students/faculty are aware that they can buy materials on your online store.

We highly recommend working with your school’s Webmaster to create sidebar banners/links that point back to your new site. Here are a few more suggestions:

  • Create some large, simple posters printed with your URL.   Hang them in the store, and around campus
  • Try to have a small advertisement in any student news releases (papers or email communications)
  • Work with your IT group so that when students receive an email confirmation of their classes, they see a link to the bookstore right next to it!